According to a press release published on Microsoft website on November 4th, 2010 LG Electronics (LG) and Microsoft Corp revealed that the two companies are working together to give brand loyalists some free collection of quality applications for LG customers who own Windows 7 Phone 7. According to the release :"LG and Microsoft will subsidize a revolving portfolio of hand-picked applications, providing free access to quality applications that take advantage of the unique features and design of Windows 7 Phone ".It will be interesting to see what impact these incentives will have on the adoption rate of Windows 7 phones given its late entry into the market and tough competitive environment.
LG and Microsoft will offer Windows Phone 7 applications across popular categories — including social connectivity, gaming and helpful utilities — ensuring that customers have access to the applications they value most. Ten free applications with a value of more than $30 (U.S.) will be given away every 60 days. LG’s Windows Phone 7 customers can download these applications for free (for a period of 60 days) via LG Application Store, which will be accessible directly from LG Windows Phone 7 models.
Selected Windows Phone application developers will be provided with exclusive marketing opportunities and resources to promote their applications with LG. Developers of selected applications will benefit from promotional support through LG’s marketing presence and Microsoft’s Windows Phone Marketplace. LG will promote the new applications through in-store sales events and on the LG Mobile Global Facebook page (http://on.fb.me/bltMvp), creating a larger market for developers and bringing them closer to their audiences.
“When we pledged early last year to support Microsoft’s smartphone strategy, we knew we were making a decision that had the potential to generate ripples in the ecosystem,” said Chang Ma, vice president of the Mobile Communications (MC) Marketing Strategy Team at LG. “Microsoft’s commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things.”
“We built the new Windows Phone Marketplace to create new business opportunities for developers and partners alike,” said Brandon Watson, director for Windows Phone at Microsoft. “This collaboration with LG creates a win-win situation for consumers and developers and will further showcase the variety of quality games and applications available on Windows Phone 7.”
What’s more, LG will also be offering its Windows Phone 7 customers free access to even more applications developed directly by the company. These applications will also be available from the LG Application Store and will span social networking services, such as Type n Walk and Voice SNS, as well as practical tools like Subway AR. LG and Microsoft’s developer program will kick off in November. More information can be found at http://www.facebook.com/LGMobileHQ.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion.About
Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news
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