Sunday, August 28, 2011

Will Google's Acquisition Of Motorola Mobility Strengten Android?

In the past couple of months as Google's Android operating system became a soar away success the brand has faced several direct and proxy legal battles from a number of technology giants like Apple,Microsoft and Oracle.Oracle appeared to be the first company to fire the salvo alleging that Google's Android mobile phone software used without authorization aspects of the JAVA code .

Since then there has been lawsuits from Microsoft against Android Manufacturers like HT C and consequently have extracted royalty payments from some of these Android manufacturers.Apple has also succeeded in getting court ordered bans against products of Android manufacturers like Samsung especially in the UK.

As a result of the fact that Google had a very patent mobile operating system portfolio they tried to acquire the patents of the defunct Canadian telecommunication company Nortel networks.The bid by Google was upstaged by a combination of Apple,Microsoft and RIM whose bid of $4.5 billion trumped that of Google.Google's next move was to acquire Motorola mobility and consequently all its large portfolio of mobile patents.These acquisition provides a lot of challenges and opportunities for Google.

The challenge is that by owning a mobile hardware company Google could follow the Apple model model and ensure an integration of its hardware and software.If that is the case several Android manufacturers will simply move to other mobile operating system platforms.However,Google could keep the Android platform open and still license it to other manufacturers.

Evidently from a purely business perspective Google's acquisition of Motorola mobility means that it is now in direct competition with other Android mobile phone manufacturers.Consequently these Android manufacturers may decide to license other mobile operating systems.

Google's acquisition of Motorola may lead to a decline in the Android mobile operating system market share but could boost Google's revenue if Mountain View pursues the Apple mobile phone business mobile(an integrated platform)



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